Hello! I am Louisa Nicholson,

Self-motivated and experienced User Experience Designer skilled in problem definition, analysis, design ideation, testing, and developing digital experiences that exceed business goals. I love being part of pioneering teams to create industry-leading products.

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Holistic, Strategic UX Thinking

Working under different roles for organizations has given me experience about the full customer experience of a brand and my inclination is always to put the entire company's UX in mind for the user and project.

UX Processes

Problem definition and research, to ideation and design, and prototyping and iterative testing. Since I've worked with many different teams and organizations, I've worn all hats, but love to learn new ways of doing things!


I care about good documentation, from detailed project scopes to maintained team visual components, it ensures ease of collaboration, usability within teams, and for project management.

Results-Oriented Design

From non-profits to large eCommerce businesses, I've designed and built many websites and applications over the years to help organizations serve their users and studied the results to reiterate on - results matter!

Product Design

I've had the pleasure to design and implement full digital and hands-on products from idea all the way to launch. These opportunities have given me insight and experience into a full brand, customer, and project management journey.

Projects and Teams

I've worked with departments in UX, Creative, IT, Marketing, Operations, Senior Management, and more. I'm comfortable presenting ideas, collaborating, and working together to accomplish the project's goals.

Brands I've Worked With

Wake Forest University School of Business
Bassett Furniture
Carnegie Mellon University
Senator Pen
Atlantic Coast Conference
Southeastern Baptist Theological Seminary
Carolina Biological Supply Company, Carolina Science Online, Carolina Distance Learning, OpenSciEd Carolina, Building Blocks of Science, Smithonian Science Carolina and more
burton + burton
Virginia Museum of Natural History
Natural Pigments

More About Me

I value empathy, try to understand psychological motivation and act to build communication, tools, or processes that help build a bridge from one moment to another. I hope you enjoyed the selected works in my portfolio and I look forward to discussing how I can be of service to your organization soon!   ~ Louisa Nicholson

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Louisa Nicholson